Live Confidently.

We believe in helping people. It’s that simple. As lifestyles change and business needs evolve, we’re here to help you take the next step forward. To offer genuine advice. To deliver peace of mind in every season, every decision. To bring clarity out of the confusion. Because no matter what each day holds, this is our enduring promise: to walk alongside you through moments big and small.

We open doors, grant new opportunities, and care for who and what you love most. We reveal strategies that lead to security and reliability you can always count on. As any true partner should, we prepare you to take on tomorrow’s uncertainties. So you’ll find experts who know you by name, understand your challenges, and celebrate your success. And all this leads to one thing: confidence.

At Lighthouse, we empower you to work confidently, hire confidently, grow confidently, and ultimately, live confidently.

Our History

Lighthouse Group was established in 1995 with the merger of the Lighthouse Group Insurance Agency (founded in 1990) and Keuning Agency (founded in 1960). Through organic growth and acquisitions, our organization evolved into a noteworthy Michigan-based employer serving over 33,000 clients. Our locations across the state allow us to remain relationship focused and community oriented.

On December 1, 2020, we merged with the nation’s 17th largest agency, Alera Group. This partnership has brought the capabilities and resources of a national firm while allowing us to maintain the local service our clients have come to know and love.

To learn more about Alera Group, visit or follow them on Facebook, Twitter (@AleraGroupUS) or LinkedIn (@AleraGroup).